Ben Gibson Joins Nutanix as Chief Marketing Officer

SAN JOSE, Calif.–()–Nutanix
a leader in enterprise cloud computing, today announced the addition of
Ben Gibson to its executive team as Chief Marketing Officer. Ben will
oversee development and implementation of a global marketing strategy
designed to accelerate adoption of the company’s enterprise cloud

“Whether by design or by accident, the multi-cloud era is here.
Customers are demanding the freedom to build, develop and operate their
applications where they choose, and they expect ‘one-click’ simplicity,”
said Ben. “With the Enterprise Cloud OS, Nutanix has the vision, the
innovation, and most importantly, the unprecedented customer
satisfaction scores to lead in this new era. Our focus will be rapidly
expanding our influence and impact across new markets, and within each
Nutanix customer – spanning innovative infrastructure managers, cloud
architects, and application developers.”

Ben arrives at Nutanix with broad experience in product, brand, demand
and customer experience. Most recently he was Chief Marketing Officer at
F5 Networks, where he was responsible for overseeing the application
networking and security company’s global marketing strategy. Before
joining F5 Networks, he served as Chief Marketing Officer at Veritas,
where he supervised a global team of marketing professionals and led the
company’s rebranding efforts following a spin-off from Symantec. Prior
to Veritas, Ben spent five years as Chief Marketing Officer at Aruba
Networks. During his tenure at Aruba the company tripled its annual
revenue as it expanded from wireless networking into mobile security and
location services.

Earlier in his career, Ben held several marketing leadership roles at
Cisco, including Vice President of Data Center/Virtualization Marketing.
In this role he ran the outbound marketing strategy and execution for a
number of Cisco’s application networking products.

“In addition to his extensive industry and marketing expertise, Ben
possesses an uncanny ability to anticipate new market trends and buyer
behavior, which will be extremely valuable to Nutanix in today’s dynamic
enterprise computing market,” said Dheeraj Pandey, Chairman, Founder,
and CEO of Nutanix. “His ability to see around the corner and understand
what will delight our customers next will be invaluable in helping
support our continued growth.”

About Nutanix

Nutanix makes infrastructure invisible, elevating IT to focus on the
applications and services that power their business. The Nutanix
Enterprise OS Cloud Software leverages web-scale engineering and
consumer-grade design to natively converge compute, virtualization and
storage into a resilient, software-defined solution with rich machine
intelligence. The result is predictable performance, cloud-like
infrastructure consumption, robust security, and seamless application
mobility for a broad range of enterprise applications and services.
Learn more at
or follow us on Twitter @nutanix.

© 2017 Nutanix, Inc. All rights reserved. Nutanix and the Nutanix logo
are registered trademarks or trademarks of Nutanix, Inc. in the United
States and other countries. All other brand names mentioned herein are
for identification purposes only and may be the trademarks of their
respective holder(s).

NuORDER and Agenda Partner to Bring On-Demand Digital Experience to Physical Trade Shows

the leading B2B eCommerce platform, and Agenda,
the leading action sports & lifestyle trade show, today announced a
partnership that will provide show sponsor brands and attending
retailers with a digital companion to complement the physical events.
This collaboration enables brands and retailers to connect anytime and
help them compete and win in this complex and rapidly evolving retail
market. To support this initiative, NuORDER built Online Trade Show, a
digital B2B marketplace where wholesale buyers can discover new brands,
browse complete brand showrooms and easily place orders on demand, 24/7

At Agenda, January 4-5, 2018 in Long Beach, CA and February 12-14, 2018
in Las Vegas, NV, 50 brand sponsors and 500 attending retailers will
receive access to NuORDER’s platform to extend the show floor to
computers and mobile devices. Brands can upload their catalogs and
linesheets to NuORDER to transact directly with buyers at the event and
stay connected in the months following to provide a complete B2B

“We’re excited to provide our Agenda community with a digital extension
of our trade shows to enhance their experience both during and after the
show,” said Aaron Levant, Founder of Agenda. “Trade shows are essential
tools for brands and buyers to form relationships through product
discovery, but we’re always looking for ways to extend and deepen those
interactions. NuORDER’s companion solution will merge physical and
virtual show floors so they can extend their sales opportunities beyond
the two-day show.”

As the retail landscape continues to evolve, retail buyers are shifting
more budget from pre-season to in-season purchasing. NuORDER’s platform
creates a 24/7/365 opportunity for brands and buyers to connect and
conduct business, allowing both to meet the demands of their “always on”
customers. The platform is available as both a complement to physical
tradeshows, as well as, a year-round community for all brands and
wholesale buyers. As part of this partnership, NuORDER is creating a
dedicated environment online for Agenda brands and retailers.

“Trade shows are critical to the wholesale buying process, as they
provide unique opportunities for brands and retailers to connect
in-person, and for retail buyers to physically engage with brands’
products,” said Heath Wells, co-founder and CEO at NuORDER. “However,
the shows are only a couple of days a year, so Online Trade Show allows
brands and retailers to continue collaborating, even after the physical
show ends.”

Online Trade Show includes features designed to empower brands to gain
new business and strengthen buyer relationships seamlessly, including:

  • Brand discovery: Allows buyers to browse brands with ease by
    searching by category, similar brands, tags and high-resolution logos.
  • Unique profiles: Arms brands with multiple ways to tell their
    story through customizable visuals and assets, including hero images,
    digital line sheets or catalogs, Instagram feeds and downloadable
    assets, such as a credit application and PDFs of look books.
  • Preview mode: Brands curate custom portals for buyers, allowing
    them to browse top products while hiding competitive information, such
    as wholesale pricing.
  • Mobile friendly: The platform is optimized to be accessed on
    the go from any mobile web browser.


NuORDER provides sales teams and buyers one central place to browse
products and catalogs, access up-to-the minute sales and inventory data,
and place orders from their computer or our mobile app – 24/7/365.
NuORDER is flexible and scalable, with a rich feature suite to support
any business – regardless of whether you’re selling designer jeans,
consumer electronics or beauty products. Visit us at for
more information.

About Agenda

Agenda is the most diverse and creative lifestyle fashion trade show in
the world. Since 2003, Agenda has emerged as the premier destination for
brands and retailers to converge. Agenda is where passion becomes profit
and the business of creativity is conducted in a truly authentic
environment. What began as a satellite show with a small grouping of 30
brands has since transcended into the quintessential lifestyle fashion
trade show. Agenda’s portfolio now includes four shows, in two cities,
expertly curated with over 1,000 brands, a recurring brand-building
conference and an annual B2C music festival. Buyers, brands, investors,
distributors, and media hail from around the globe, gathering at Agenda
to build partnerships, participate in the community, and grow their

DynAdmic Uses Digital Element’s Mobile-Derived Geolocation Data within Its Digital Video Advertising Targeting Solution

ATLANTA–()–Digital Element, the global geolocation data and services provider,
today announced that DynAdmic, a digital video advertising firm, has
selected its global, mobile-derived geolocation dataset to use within
its contextual targeting solution, helping to deliver more efficient and
effective campaigns throughout Latin America.

Headquartered in France with operations in Brazil, the United States,
Canada, Mexico and Germany, DynAdmic has emerged as a leading innovator
in the digital video advertising space with its contextual targeting
solution powered by audio recognition technology that identifies
viewers’ real-time interests, allowing the delivery of ads at the moment
their interest level is the highest. Some of the world’s largest brands,
including BMW, Red Bull, Kellogg’s, McDonalds and American Express,
depend on DynAdmic to deliver high-performing video advertising
campaigns in the safest environments.

“Recognized brands began pulling their spending from Google in the
spring as a result of their ads appearing next to objectionable content
on YouTube and other websites it monetizes,” said Stéphane Bonjean, CEO
and co-founder of DynAdmic. “Through DynAdmic’s unique set of tools,
we’ve been able to step in to ensure that brands have a safer
environment for their advertisements.”

DynAdmic will integrate Digital Element’s NetAcuity
, the industry’s first mobile-derived IP targeting
solution that identifies geographic location down to a postal code
level, to effectively target video ads, identify fraudulent ad traffic,
and ensure brand safety. Additionally, the company will also employ
Digital Element’s mobile carrier and Internet Service Provider (ISP)
databases to help add even more viewer context to its targeting
solution―without invading consumers’ privacy.

“It’s all about relevancy,” said Bruno Champion, CTO and co-founder of
DynAdmic. “We use data to identify consumers in order to match them with
the right video ad when it will be most relevant to them. That’s why
it’s imperative for DynAdmic to use the most accurate and reliable
global geolocation available.”

According to Champion, Digital Element’s solution was selected based on
the large quantity of IPs referenced; the precision of the geolocation
data; and the low discrepancies when employed with other technologies as
well as the simple and efficient implementation process.

“Viewing habits are changing―not only in Latin America but also around
the world―as more consumers watch videos on their mobile devices,” said
Jorgelina Striedinger, Vice President, Latin America, at Digital
Element. “Innovative ad-serving companies, such as DynAdmic, are
continually relying on new data insights to fine tune their targeting
capabilities and improve the viewability on all screens, as well as
increase the complete and click rates for their clients’ digital video

About Digital Element

Since 1999, Digital Element has been providing global geolocation data
and services that bring anytime, anywhere relevance and context to
online initiatives—from desktops to mobile devices. The company’s
patented technology has been certified and accredited to deliver
real-time access to accurate and reliable location intelligence without
invading Internet users’ privacy. For nearly two decades, many of the
world’s largest websites, brands, security companies, ad networks,
social media platforms and mobile publishers have trusted Digital
Element’s technology to target advertising, localize content, enhance
analytics, and manage content rights as well as detect and prevent
fraud. Visit
for more information on how to bring the power of location to the online
world. Follow us on LinkedIn
and Twitter @DigitalElement
then like us on Facebook.
Headquartered in Atlanta and London, Digital Element is a division of Digital
Envoy Inc

About DynAdmic

DynAdmic is a leading digital video advertising marketplace using an
exclusive targeting concept powered by its audio recognition technology
to identify and target a viewer’s real-time interest, serving them a
brand’s ad the moment their interest level is highest. DynAdmic uses its
never-before-seen contextual targeting solution to sell brand safe,
highly focused campaigns to the world’s largest brands and agencies. For
more information, visit

WorkSpan Survey: Just 11% of Marketers Spend Their Budget Effectively

REDWOOD CITY, Calif.–()–WorkSpan, a Business Network for marketing with partners, today
announced the results of a new survey that looked at the tools marketing
executives use to track campaigns, how effectively their marketing
budgets are being used and how they measure the success of campaigns.

The survey was conducted online within the United States by Propeller
Insights on behalf of WorkSpan November 7-13, 2017, among 100 marketing
executives—44 percent VPs of marketing, 32 percent CMOs and 24 percent
SVPs of marketing. The results were weighted to the U.S. census for age,
gender, region and income.

The trials and tribulations of marketing with partners

The top three concerns of American marketing executives are digital
marketing (87 percent), product marketing (80 percent) and partner
marketing (67 percent)—although 83 percent of senior level marketers
aren’t using a partner management tool.

VPs, SVPs and CMOs unanimously agree that marketing with partners has
benefits, prime among them:

  • Increased lead generation — 58 percent
  • Access to new potential customers — 50 percent
  • New market segments — 50 percent
  • Access to partner audiences and brand power — 48 percent
  • Stronger media outreach & better social media content — 47 percent each

In terms of the pitfalls, marketing executives agree that the greatest
challenges of marketing with partners are difficulty changing direction
quickly to address market needs (35 percent), difficulty finding
available partner marketing budgets (29 percent) and disagreement of
focus (26 percent). Almost all—99 percent—of marketing executives think
it would be valuable to have a better handle on joint budgets when
marketing with partners—nearly half (46 percent) say it would be
“extremely valuable.”

“Companies need to engage with thriving ecosystems of partners to make
themselves strategic and valuable for their ecosystem, but this creates
many potential complications and inefficiencies,” said Mayank Bawa, CEO
and founder of WorkSpan. “We created WorkSpan to make joint marketing
with partners accountable, innovative and impactful at scale—and to
create unparalleled visibility throughout the process, making their
campaigns more effective and helping them to put every cent of their
marketing budgets to good use.”

Marketing processes rife with inefficiencies

Fewer than half of marketing executives (46 percent) work with teams in
the same office; the majority work with teams that are regional (31
percent), cross-country (12 percent) or international (11 percent).
Ninety-three percent of marketing executives find it difficult to
collaborate internationally. Scheduling calls across timezones was
identified as a top difficulty (41 percent), but pushing centralized
plans to regional teams (43 percent) was ranked the number one challenge.

Only 11 percent of marketing executives say their yearly marketing
budget is spent effectively, while more than 1 in 10 (13 percent) say
only 0-25 percent is, and 15 percent say more than half of their annual
partner co-marketing funds go unspent.

More than a quarter of marketing executives (27 percent) use at least 10
different pieces of software to collaborate with marketing partners and
colleagues, including tools for:

  • Content sharing – 55 percent
  • CRM – 40 percent
  • Marketing automation – 39 percent
  • AdTech – 36 percent
  • Content marketing – 27 percent

Nearly half (47 percent) spend more than four hours each week in
meetings to review the progress of marketing projects, and more than
three quarters (78 percent) say they employ a person whose sole job is
to track campaign progress.

Added Bawa: “Marketing teams choose WorkSpan to share marketing
campaigns with partners, manage joint programs and solutions, track
demand-gen performance, access marketing funds and much more.”

When it comes to measuring the success of a given marketing campaign,
top considerations for marketing executives include:

  • Increased brand value – 59 percent
  • Marketing qualified leads – 56 percent
  • Revenue – 49 percent
  • Opportunities created – 34 percent
  • Increased net promoter score – 29 percent

Marketing executives think the Technology (44 percent), Banking/Finance
(37 percent) and Telecommunications (36 percent) industries stand to
benefit most from better coordinating their marketing efforts.

About WorkSpan

WorkSpan is a Marketing Network for ecosystems. We empower customers to
discover, plan, fund, and measure joint marketing campaigns across their
ecosystem and their partner’s ecosystems on a shared platform to grow
their business exponentially. We deliver secure transparency and mutual
accountability across company boundaries with velocity, scalability, and
trust. WorkSpan is a privately held company backed by Mayfield and is
currently in use by global enterprises including Intel, SAP,
CenturyLink, Infosys, and Lenovo. For more information, visit and follow @WorkSpan on Twitter and LinkedIn.

Greenlight Planet Raises $60 MM for Off-Grid Solar Financing Business, led by Apis Partners

NAIROBI, Kenya–()–London-based private equity fund manager Apis Partners and other
investors announced disbursement of $60 MM in new funding to Greenlight
Planet Inc., the leading provider of off-grid solar products and solar
financing for underserved populations around the world.

Greenlight Planet, a growth-stage company with a mandate to deliver
social as well as financial returns, disclosed that it has been
profitable in each of the last 10 financial quarters. Greenlight’s
profitability is unique in the off-grid solar industry, in which several
companies have found readily-available investment and growth, but
struggled to demonstrate sustainability.

Greenlight Planet announced that it now operates the world’s largest
direct-to-consumer, pay-as-you-go (PAYG) solar product distribution
business, with over 2,400 company-managed sales agents in five
countries, selling more than 25,000 solar products to off-grid consumers
each month. Using mobile money systems, customers pay for their solar
energy products over time, for as little as 25 cents per day. After six
to eight months, they own the solar product outright, making solar
energy more affordable than traditional electrical grid power.

Greenlight’s line of Sun King™ solar-powered products, now used by
nearly 30 million consumers in 62 countries, includes lighting, home
energy systems, phone chargers, radios, fans, and soon-to-be-released
televisions. The company began selling affordable solar home systems
just three years ago, and has sold nearly 600,000 to date, now at a rate
of over 1,000 solar home systems per day. Greenlight Planet partners
with a network of more than 100 distributors, including retailers, NGOs,
and over 40 micro-finance institutions, to provide sales and service for
off-grid communities in 62 countries.

Financing of off-grid solar home systems is a step toward broader
financial inclusion for rural, unbanked consumers in emerging markets
across Africa and Asia: Consumers without previous access to credit can
build a credit history via the PAYG payment model, enabling Greenlight
to offer them additional products and financial services in the future.

Greenlight Planet will use the new debt and equity capital to expand its
solar-energy product lines, distribution networks, and financing
capabilities in Africa and Asia. There, over a billion people lack
reliable access to electricity, finding it too expensive or unavailable.

Patrick Walsh, Co-Founder & CEO of Greenlight Planet, said that “Today,
for less than the cost of a single electrical pole, we can provide a
solar home system with enough energy to power a complete range of
appliances needed by rural consumers. Apis’s investment will allow us to
continue rapidly expanding access to these life-changing products.”

Anish Thakkar, Co-Founder of Greenlight Planet, added, “We look forward
to drawing upon the expertise of Apis Partners to consolidate our
market-leading position, building on our mission to connect off-grid,
unbanked populations to power and to financing. This is a first step
toward solutions for an expanded range of life necessities, from
cookstoves to fans, TVs, and more.”

Matteo Stefanel, Co-Founder and Managing Partner at Apis, noted, “We are
excited to partner with Greenlight Planet to serve over 1 billion
underserved and unbanked customers with no access to electrification or
financing. As the first consistently profitable, and hence
proven-sustainable, company in the off-grid solar industry, Greenlight
Planet is leading the off grid solar sector in leapfrogging the
electrical grid by providing reliable and affordable off grid energy and
financing for rural Africa.”

According to Udayan Goyal, Co-Founder and Managing Partner at Apis, the
investment will leverage the firm’s financial services expertise to fund
innovation across growth markets. “We see a tremendous opportunity to
leverage Greenlight Planet’s distribution partners, technology, Sun King
brand and platform to offer broader appliance financing to underserved
Africa populations. Greenlight Planet’s PAYG system offers a financing
product embedded within the sale of a much-demanded physical product,
and we think this context-based approach to financial services will
drive widespread financial inclusion in growth markets.”

Led by Apis Growth Fund I, Greenlight Planet raised $60 million,
including equity and debt. Existing shareholders Eight Roads Ventures
and Bamboo Capital Partners participated. Debt investments included new
disbursements from the company’s earliest institutional lenders,
Deutsche Bank and Global Partnerships, as well as from SunFunder, PG
Impact Investments, responsAbility and SIMA Funds. Freshfields acted as
the legal advisor to Apis Partners.

About Greenlight Planet

Since 2009, Greenlight Planet has been a leader in solar home energy
around the globe, designing products with off-grid consumers in mind.
Greenlight Planet brings innovative and affordable solar technology to
remote communities in more than 60 countries, powering the homes,
businesses, and human potential of their 25 million customers.

Greenlight Planet operates out of 11 offices in 8 countries, across
Africa and in India, including 800 employees, and more than 2,400
direct-sales agents. Greenlight Planet provides clean energy to 28
million people in 5.5 million households, who benefit from kerosene-free
lighting and prevent emission of 400,000 metric tons of greenhouse gases
annually. Find out more at

About Apis Partners LLP

Apis Partners LLP (
is a private equity asset manager that supports growth stage financial
services and financial infrastructure businesses in Africa and Asia by
providing them with catalytic growth equity capital. Apis Partners LLP’s
team is comprised of 17 professionals based in London and Lagos, with
specialized expertise in financial services and technology in growth

Apis Partners LLP is highly conscious of the developmental impact that
the provision of growth capital for financial services in growth markets
can achieve, and as such, financial inclusion is a core tenet of Apis
Partners LLP’s approach and investment mandate.

About the Off-Grid Solar Industry

Relevant (unaffiliated) aggregators of industry information are Lighting
Global (a platform of the World Bank Group, to support sustainable
growth of the international off-grid solar market):
and the Global Off-Grid Lighting Association:

National Geographic Releases Fan-Generated Music Video for Seven-Time Grammy Award-Winning Lady Antebellum’s “Army,” along with Musicians On Call and iHeartMedia

WASHINGTON–()–National Geographic (@NatGeoChannel), along with Musicians On Call
(@musiciansoncall) and iHeartMedia are today releasing a music video
for multiplatinum trio Lady Antebellum’s sentimental song “Army” off
their No. 1-selling and Grammy-nominated album “Heart Break” (Capitol
Records Nashville). The network joined forces with the band to find out
who is in YOUR army to produce the video with footage provided by fans
on social media.

Link to downloadable video:
to YouTube video:

Using the hashtag #MyArmyContest and tagging @NatGeoChannel on social
media, fans submitted photos and videos of their personal heroes for the
chance to be featured in the music video, which can be found at
The partnership to create the music video, which began in October,
honors veterans and their families and supports troops’ long-term
well-being on their long road home. The #MyArmyContest and #LongRoadHome
campaigns coincide with the network’s global miniseries event The
Long Road Home
, which focuses on the amazing courage of the U.S. 1st
Cavalry Division ambushed in Iraq in 2004 and also the brave families on
the homefront.

In addition to the #MyArmyContest, National Geographic also launched the
#LongRoadHome social activation campaign. For every use of #LongRoadHome
across Facebook, Twitter and Instagram, National Geographic will donate
$1 to Musicians On Call, which brings live and recorded music to the
bedsides of veterans in health care facilities, for a total up to
$75,000 to support its Bedside Performance Programs. Fans can also
purchase The Long Road Home soundtrack on iTunes, and a portion
of the proceeds will go to Musicians On Call.

“Musicians On Call is proud to partner with National Geographic and Lady
Antebellum to bring live music to the bedsides of veteran patients,”
said Pete Griffin, Musicians On Call President. “To date, our volunteer
musicians have performed for over 47,000 veterans and their families at
16 veterans facilities, and with their support we deliver the healing
power of music to even more.”

Episode six of The Long Road Home, titled “A City Called Heaven,”
airing on Tuesday, Dec. 5, at 10/9c on National Geographic, focuses on
Pfc. Tomas Young (Noel Fisher), a heroic 24-year-old soldier who joined
the Army just a few days after Sept. 11. In the course of battle, before
he can ever fire his weapon, Young is struck by an enemy bullet and
severely wounded.

About “The Long Road Home”

No soldier fights alone. Based on the New York Times best-selling book
by internationally acclaimed journalist Martha Raddatz, The Long Road
tells the story of “Black Sunday,” when a small platoon of
soldiers from the 1st Cavalry Division was ferociously ambushed in Sadr
City, Baghdad, in April 2004. Eight Americans would make the ultimate
sacrifice that day, and more than 65 would be seriously wounded.

The eight-part global miniseries event airs Tuesdays at 10/9c on
National Geographic and offers viewers a gripping and intimate look at
the toll war takes on soldiers and their families. The adrenaline-fueled
and deeply emotional journey follows the action on two fronts: the
chaotic and terror-filled streets of Sadr City and the homefront at Fort
Hood, where family members desperately await news of their loved ones. The
Long Road Home
ensemble cast includes Michael Kelly, Jason Ritter,
Kate Bosworth, Sarah Wayne Callies, Noel Fisher and Jeremy Sisto.

About Lady Antebellum

The current two-time Grammy-nominated trio Lady Antebellum brings an
empowering call of independence found in the title track of “Heart
Break” that serves as their latest single and was written by Dave
Haywood, Charles Kelley, Hillary Scott, Jesse Frasure and Nicolle
Galyon. “Heart Break” provides “a bedrock for the entire
record” (Paste) as “Scott takes satisfaction in feminine
independence” (NPR) with “a touch of darkness and a clever play on
words” (Rolling Stone). The Grammy- and CMA-nominated album follows more
than 18 million units, nine No. 1 hits and countless other honors
including seven Grammys, Billboard Music Awards, People’s Choice
Awards and Teen Choice Awards. For more information, visit

About Musicians On Call

Musicians On Call was founded in 1999 with the mission of bringing live
and recorded music to the bedsides of patients in health care facilities
ranging from children’s hospitals to adult facilities, Veterans Affairs
hospitals and hospices. To date, its volunteers have played for more
than 600,000 patients, families and caregivers across the country. By
delivering live, in-room performances to patients undergoing treatment
or unable to leave their beds, MOC adds a dose of joy to life in a
health care facility. MOC supporters over the years include Bruce
Springsteen, Kelly Clarkson, Lady Antebellum, Justin Timberlake, Ed
Sheeran, Reba, Gavin DeGraw, Darius Rucker, Pharrell, Amos Lee, Nick
Jonas, Rachel Platten and many more. For more information, visit

About National Geographic Partners LLC

National Geographic Partners LLC (NGP), a joint venture between National
Geographic and 21st Century Fox, is committed to bringing the world
premium science, adventure and exploration content across an unrivaled
portfolio of media assets. NGP combines the global National Geographic
television channels (National Geographic Channel, Nat Geo WILD, Nat Geo
MUNDO, Nat Geo PEOPLE) with National Geographic’s media and
consumer-oriented assets, including National Geographic magazines;
National Geographic studios; related digital and social media platforms;
books; maps; children’s media; and ancillary activities that include
travel, global experiences and events, archival sales, licensing and
e-commerce businesses. Furthering knowledge and understanding of our
world has been the core purpose of National Geographic for 128 years,
and now we are committed to going deeper, pushing boundaries, going
further for our consumers … and reaching over 730 million people around
the world in 172 countries and 43 languages every month as we do it. NGP
returns 27 percent of our proceeds to the nonprofit National Geographic
Society to fund work in the areas of science, exploration, conservation
and education. For more information visit or, or find us on Facebook, Twitter, Instagram,
Google+, YouTube, LinkedIn and Pinterest.

Real Food Blends Launches 12 Days of Holiday Magic

12 Days of Holiday Magic by Real Food Blends

We couldn’t do what we do or be where we are without the trust and support of our customers. – Tony Bombacino, Co-Founder, Real Food Blends

Real Food Blends, makers of 100% real food meals for people with feeding tubes, and the company that started a real food revolution in the medical community, is giving back this December with its 12 Days of Holiday Magic campaign. As a way to thank customers and caregivers for their enthusiastic support, the company will be giving away cases of its meals and Visa gift cards every single day for 12 days — they’ll also be donating a percentage of their sales to a different charity related to the tube feeding community each day.

“We couldn’t do what we do or be where we are without the trust and support of our customers, who have been very vocal about their belief in the power of real food for people with feeding tubes from the start,” said Tony Bombacino, Co-Founder and CMO of Real Food Blends. “Every day we hear from doctors, dietitians, caregivers, and people with feeding tubes who learn about our meals for the first time from one of our current customers. We’re honored to have their support and are truly impressed with their support of each other within our Facebook community, so we wanted to do something special this holiday season to give back to those who have given so much to us.”

For 12 days in a row, the company will highlight a different customer story within their 82,000+-person Facebook community, with that person receiving a free variety 12-Pack of Real Food Blends meals as a special thank you for sharing their story. One random person from the company’s Facebook community will also be chosen to receive a free variety 12-Pack of meals each day. In addition, another random person from the company’s Facebook community will be chosen each day to receive a $100 Visa gift card. Beyond these daily random prizes, to support the larger feeding tube community, Real Food Blends will also be donating 5% of its sales each day to a different charity that supports a condition or disease that is connected to people with feeding tubes. There are so many worthy causes — Augie’s Quest, the Children’s Craniofacial Association and the Oral Cancer Foundation are just a few of the amazing charities that will benefit from the 12 Days of Holiday Magic.

“So many of our customers have shared their stories with us over the years, telling us about why they have a feeding tube and how incorporating real food into their tube feeding diet has improved their lives,” said Julie Bombacino, Co- Founder and CEO of Real Food Blends. “These stories inspire us every day, and that’s why we wanted our customers’ voices to be front and center during this special campaign. We hope that this is just another way to show them that we’re all on this tube feeding journey together.”

Real Food Blends’ 12 Days of Holiday Magic campaign starts today, December 5, 2017 and goes through December 16, 2017. More details can be found on the company’s Facebook page. To learn more about Real Food Blends meals, which feature 100% real food for people with feeding tubes with no preservatives or corn syrup, visit


Real Food Blends makes 100% real food meals for people with feeding tubes. Born from Julie & Tony Bombacino’s love for their own tube-fed son and a belief that we all deserve real food and nutritional variety, the meals are free of corn syrup and preservatives, are shelf-stable and covered by many insurance plans. With millions of meals sold, they are available nationwide through DMEs, medical supply and home infusion companies or direct via and

Share article on social media or email:

Global Protein Assays Market – Trends, and Forecast till 2025

Protein Assays Market: Insights

Protein assays are used to determine the concentration of solubilized protein. Various biochemical methods are available for quantification, isolation, and analysis of proteins. The selection among available protein assays is based on factors such as its chemical compatibility with buffer components of the samples to be assayed. The recent past has witnessed an increasing inclination of end users towards high quality and safety for drugs and its ingredients. This has led to rapid advancements in molecular biology and genetic engineering. These advancements are expected to fuel adoption of protein assays technology over the forecast period (2017–2025). Protein assays have different restorative applications such as protein purification, electrophoresis, cell biology, molecular biology, and other research applications. Dynamic developments in protein analysis and proteomics is intended to increase the demand for new technologies and sophisticated analytical techniques to characterize therapeutic proteins, which is expected to result in significant growth of the protein assays market over the forecast period.

Request a sample copy of this report:

The global protein assays market was valued at US$ 7,623.9 million in 2016 and is expected to register a CAGR of 7.6% over the forecast period (2017–2025).

Rise in R&D activities by private and public companies is expected to drive growth of the protein assays market

Protein assays market is witnessing high growth owing to favorable public-private investment for proteomics research and increasing pharmaceutical & biotech R&D expenditure for diagnosis of diseases such as cancer and HIV. Prognostic and diagnostic assays help in early diagnosis and are cost effective, reproducible, and simple. Thus assay usage in disease diagnosis, drug discovery, and development encourages biotechnology and biopharmaceutical players to invest in research and development, which fuels growth of the protein assays market. In 2015, According to a publication by Pharmaceuticals Research and Manufacturers of America (PhRMA) — a trade group representing companies in the pharmaceutical industry in the U.S.— the member organizations (pharmaceutical companies) of PhRMA invested around US$ 58.8 billion on R&D, accounting for the largest of all the biopharmaceutical R&D spending in the U.S, in 2015. Rising demand for protein quantification in laboratories for activities ranging from protein characterization to clinical diagnostic testing and drug dosing is also anticipated to propel growth of the market in the near future. However, lack of reimbursement and high costs associated with tests may hinder growth of the protein assay market over the forecast period. Medicare is a single-payer that provides insurance coverage only for services that are considered reasonable and necessary in the diagnosis or treatment of disease. Therefore, services which are just meant for research purpose and not for patient benefit are not being reimbursed by Medicare. This is attributed to highly complex entities of proteins that require set of rules for approval of biotherapeutic.

Increasing advancements in techniques of protein assays to link biologic function and proteins is a prominent factor to fuelling growth of the protein assay market

Advancements in technology and techniques for linking biologic function and proteins in protein assay, for example, yeast two-hybrid system and mammalian two-hybrid system for studying the inter-protein interactions by gel shift assay are expected to aid in market growth. Furthermore, ELISA, protein-chip technology, mass spectroscopy, and one- or two- dimensional gel electrophoresis are instruments witnessing continuous advancements. Furthermore, proteomic studies for identifying the mechanism of physical and chemical degradation pathways of biologics, are anticipated to propel demand for protein assays.

Ask for customization:

North America held the largest market share, followed by Europe in 2016, owing to increasing incidence of various diseases, well-established healthcare framework, and presence of major key players. In 2014, According to Centers for Disease Control and Prevention, 215,951 people in the U.S. were diagnosed with lung cancer due to which lung cancer remains the leading cause of cancer related mortality in the U.S. The market in Asia Pacific is also expected to witness substantial growth due to increasing initiatives for novel drug screening and development and setting up of in-house manufacturing facilities by key players. For instance, in 2017, Thermo Fisher Scientific announced a Asia Precision Medicine research array for regional screening initiatives, which has reduced cost and complexity of analysis that is associated with whole genome sequencing to help the research of diseases in the Asians, which is expected to favor the growth of Asia Pacific region in near future.

Companies are entering into collaborations to develop high quality assays for various applications. For instance, in August 2017, Abcam and TTP Labtech entered into collaboration to develop reagent kits for quantification of secreted proteins in multiplexed screening assays, which enable to deliver data driven decisions faster.

Click here to know more about this report:

Key companies in the protein assay market include Thermo Fisher Scientific Inc., GE Healthcare, Merck KGaA, Bio-Rad Laboratories, Inc., Lonza, Abcam plc, PerkinElmer Inc., Bio-Techne, BioVision Inc., Cell Signaling Technology, Inc., and Geno Technology Inc.

About Coherent Market Insights:

Coherent Market Insights is a prominent market research and consulting firm offering action-ready syndicated research reports, custom market analysis, consulting services, and competitive analysis through various recommendations related to emerging market trends, technologies, and potential absolute dollar opportunity.

Contact Us:

Mr. Shah
Coherent Market Insights
1001 4th Ave,#3200
Seattle, WA 98154

Visit our news Website:

Grant Thornton Inks Golf Partnership Trio: PGA TOUR; THE PLAYERS Championship; and Pro Golfer Rickie Fowler

CHICAGO–()–Grant Thornton LLP and the PGA TOUR have established dual five-year
partnership agreements: one as a Proud Partner of THE PLAYERS
Championship; and a second as an Official Marketing Partner of the PGA
TOUR. In addition, Grant Thornton has signed a separate partnership with
professional golfer Rickie Fowler, who won THE PLAYERS in 2015 and
clinched another victory this past weekend at the Hero World Challenge.

The partnerships with the PGA TOUR and THE PLAYERS will provide Grant
Thornton with premier positioning during THE PLAYERS telecast on the
Golf Channel and NBC – alongside Morgan Stanley and Optum, as the three
exclusive Proud Partners. Grant Thornton will have a broad presence on
the course and through hospitality venues when the championship is held
at TPC Sawgrass the week of May 7-13, 2018. The firm will extend the
partnership nationally at select PGA TOUR events.

“Grant Thornton is the kind of acclaimed organization that aligns with
the vision and values of the PGA TOUR and THE PLAYERS Championship,”
said PGA TOUR Commissioner Jay Monahan. “Moreover, as a Proud Partner of
THE PLAYERS, Grant Thornton will help support the continued growth and
charitable impact of the event as we strive to present a showcase of
excellence for players, guests and fans from around the world.”

Teaming with Rickie Fowler

Grant Thornton has also signed a partnership with Rickie Fowler, the
seventh-ranked golfer in the world.

Fowler, who is known for his thoughtful and innovative approach on and
off the course, will be sporting Grant Thornton’s logo on his right
chest in all competitive rounds on the PGA TOUR, and in other
professional appearances – beginning in 2018. He is scheduled to appear
in the firm’s national advertising campaign next year.

“Rickie Fowler is one of the most respected and transformational
athletes in the world today, not to mention the game of golf,” said Mike
McGuire, chief executive officer of Grant Thornton LLP. “Nobody is
better at challenging convention and being transformational.”

According to John Harmeling, chief marketing officer at Grant Thornton:
“In chorus with our sponsorships of the PGA TOUR and THE PLAYERS
Championship, Rickie is a perfect fit for our ‘Status Go’ brand
positioning – challenging the status quo in a forward-thinking, modern,
and difference-making way.”

Fowler echoes this sentiment, saying that “Grant Thornton is a leader in
professional services; I’m really drawn to the firm’s ‘Status Go’
approach. It lets them work for clients in an unexpected way to solve
problems, stand out and win.”

For more information on Grant Thornton and its three golf partnerships,

About Grant Thornton LLP

Founded in Chicago in 1924, Grant
Thornton LLP
(Grant Thornton) is the U.S. member firm of Grant
Thornton International Ltd, one of the world’s leading organizations of
independent audit, tax and advisory firms. Grant Thornton, which has
revenues in excess of $1.7 billion and operates 59 offices, works with a
broad range of dynamic publicly and privately held companies, government
agencies, financial institutions, and civic and religious organizations.

“Grant Thornton” refers to Grant Thornton LLP, the U.S. member firm
of Grant Thornton International Ltd (GTIL). GTIL and the member firms
are not a worldwide partnership. Services are delivered by the member
firms. GTIL and its member firms are not agents of, and do not obligate,
one another and are not liable for one another’s acts or omissions.

About THE PLAYERS Championship

THE PLAYERS Championship annually combines the best field in golf with
the world-class venue that is THE PLAYERS Stadium Course at TPC
Sawgrass. Morgan Stanley, Optum and Grant Thornton are the exclusive
Proud Partners of THE PLAYERS for 2018. Proceeds from THE PLAYERS
benefit Northeast Florida charities and have totaled more than $92
million since the event moved to Ponte Vedra Beach in 1977, including a
record $8.7 million generated in 2017. In April 2011, THE PLAYERS
announced a new charitable focus, committing to generate $50 million for
youth-related charities over 10 years. For more on THE PLAYERS and the
surrounding area, visit or
Ticket options are available at 844-868-7465.


The PGA TOUR is the leading global platform in professional golf,
showcasing the highest expression of excellence, both on and off the
course. The PGA TOUR’s mission is to entertain and inspire its fans,
deliver substantial value to its partners, create outlets for volunteers
to give back, generate significant charitable and economic impact in the
communities in which it plays, grow and protect the game of golf and
provide financial opportunities for TOUR players.

The PGA TOUR co-sanctions more than 130 tournaments on the PGA TOUR, PGA
TOUR Champions, Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA
TOUR Canada and PGA TOUR-China. Members on the PGA TOUR represent the
world’s best players, hailing from 25 countries (84 members are from
outside the United States). Worldwide, PGA TOUR tournaments are
broadcast to more than 1.1 billion households in 227 countries and
territories in 23 languages. Virtually all tournaments are organized as
non-profit organizations in order to maximize charitable giving. In
2016, tournaments across all Tours generated a record of more than $166
million for local and national charitable organizations, bringing the
all-time total to $2.46 billion.

The PGA TOUR’s web site is PGATOUR.COM,
the No. 1 site in golf, and the organization is headquartered in Ponte
Vedra Beach, Fla.

Sanuk and Surfrider Foundation Announce New Partnership

GOLETA, Calif.–()–Sanuk®,
a division of Deckers Brands (NYSE: DECK), has teamed up with the
Surfrider Foundation, a nonprofit environmental organization dedicated
to the protection and enjoyment of our ocean, waves and beaches. Sanuk
and Surfrider are joining forces to work together to protect clean
water, healthy beaches and defend the Goleta coastline for current and
future generations.

“We’re proud to work alongside the Surfrider Foundation, as Sanuk takes
pride in championing the causes that protect the happy places that are
incredibly special to us, including our coastal communities, beaches and
ocean,” said Magnus Wedhammar, General Manager of Sanuk. “The ocean and
coastal regions, particularly those in our company’s backyard of Goleta,
touch so many parts of our brand – from our ambassadors to inspiration
for our product, which is designed for the journey to your happy place.”

Sanuk will work in partnership with the local Surfrider Foundation Santa
Barbara Chapter and the University of California Santa Barbara Youth
Club. Together, they will provide educational briefing sessions,
spearhead beach monitoring and cleanups to help protect clean water,
reduce plastic pollution and coastal erosion, and provide support to
defend the coasts from offshore drilling and other environmental issues
facing the Santa Barbara and Goleta coastlines.

“We are excited to partner with Sanuk to ramp up coastal protection
along the Santa Barbara coast and beyond,” said Dr. Chad Nelsen, CEO of
the Surfrider Foundation. “The Surfrider network, like Sanuk, is made up
of people who love the beach, and are willing to go the extra mile to
find fun and creative ways to protect our ocean, waves and beaches.”

The Sanuk and Surfrider collaboration highlights Deckers’ corporate
responsibility and mission to promote good business practice that is
mindful of its responsibility to communities, protect the environment,
and to inspire employees and future generations to support conservation

Sanuk and Surfrider also worked together to produce Brainbow & Brainwave
t-shirts featuring signature, grin-inducing artwork from Australian
professional surfer, artist and Sanuk Ambassador, Ozzie Wright. T-shirts
will be sold on
for $35 with all proceeds going back to the Surfrider Foundation.

Find out more at,
or find your nearest Surfrider chapter at

About Sanuk®

From its early roots in Southern California surf culture to the global
lifestyle brand it is today; Sanuk® continues to deliver lo-fi
innovation and comfort through its full range of footwear for men, women
and kids. Founded in 1997, the brand takes its name from the Thai word
for “fun” and continues to stay true to its “Smile…Pass It On” attitude.
Taking cues from its iconic Sidewalk Surfer®, the first-ever shoe/sandal
hybrid, the brand has expanded into vulcanized footwear and street-style
inspired casual canvas. As part of Deckers Brands, Sanuk currently owns
and operates three freestanding stores and is sold in over 40 countries
worldwide. For more information please visit
or follow @Sanuk. #SmilePassItOn

About Surfrider Foundation

The Surfrider Foundation is a non-profit grassroots organization
dedicated to the protection and enjoyment of our world’s oceans, waves
and beaches through a powerful network. Founded in 1984 by a handful of
visionary surfers in Malibu, California, the Surfrider Foundation now
maintains over 500,000 supporters, activists and members, with more than
80 volunteer-led chapters and 70 clubs in the U.S., and more than 400
victories protecting our coasts. Learn more at