Connecting stores with ecommerce vital for fashion retailers

From its inception, the ecommerce channel was often treated as a separate entity, with retailers’ online and offline businesses developing independently from each other. At the speed at which ecommerce grew, linking the two has been considerably difficult. However, given the decline of in-store sales, it has now become vital to blend the two together. With its SAP solutions, attune offers fashion companies future-proof and fully integrated ERP systems that merge the two sales channels, including their data and processes.

Adapting processes to the modern customer journey

“Connecting ecommerce with brick-and-mortar is no longer a success factor, it has become a necessity,” states Gerald Reiser, Regional Director at attune Germany GmbH. To achieve this, synergistic effects must be developed between the two channels, offering shoppers the level of service they have come expect in the digital age to increase footfall and enhance customer loyalty.

In addition to a new strategy that encompasses both sales channels, processes need to be digitised to enable shoppers and retailers to access data in real-time. The entire business must focus on improving the shopping experience and customer satisfaction. The foundation is an overarching, integrated technology backbone, in which data and processes can be consolidated. Additionally, the system should be scalable, so that new methods and innovations can be seamlessly added to the construct in the future.

Integrated, fashion-specific IT solutions by attune

As a basis for sustainable growth and optimised processes across the entire value chain, attune offers fashion companies a standardised, scalable, and homogenous system landscape consisting but not limited to:

> SAP S/4HANA Fashion and SAP Fashion Management

> SAP Customer Activity Repository

> SAP Hybris

For more information on how physical stores are still relevant despite the rise of ecommerce, visit:

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