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Enhancing Seniors Social Lives and Independent Living With Mobile Solutions




Enhancing Seniors Social Lives and Independent Living
With Mobile Solutions
Aram HEKIMIAN
Chairman & CEO

Kapsys confidential – Do not copy or distribute without Kapsys agreement

Who we are ?
OUR VISION :
KAPSYS is committed to improve the quality of live of our
customers with increasing life expectancy and as
consequence the aging population worldwide induces new
expectation, specific needs and new life experience.
OUR MISSION :
KAPSYS’ mission is to design and deliver innovative and
accessible digital devices for senior and visually impaired
easing their everyday life through simple and user-friendly
products.

OUR ACHIEVEMENTS :
 World’s leader in portable navigation devices for blind and
visually-impaired.
 Distributed in 20 countries with 10 different languages.
 In 2013, KAPSYS has launched SmartConnect, the world’s first
hybrid smartphone designed for the seniors and SmartVision,
a full featured smartphone for visually impaired.
Kapsys confidential – Do not copy or distribute without Kapsys agreement

The seniors market: macro view

The world’s population is aging rapidly:
 Increasing life expectancy at birth : +3months/year 1
 Today there are 2x more persons aged 60+ than in 1980

2

In 2050, there will be:
 One fourth of worldwide population (2 billions of
inhabitants) will be aged 60+ 2
 More people aged 65+ than children aged less then 14 2
 395 millions of people aged 80+ (approx. 4x more than
today) 2

1 (source: World Bank)
2 (source: World Health Organization)

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Is the Senior market new?
 Started when Baby Boomers retired and created the Silver Economy
 Market served with simple phones which couldn’t satisfy senior population
 Major needs and expectations of the seniors (in developed countries):

 Keep socialized and entertained
 Remain in good health and independent
 Feel safe
 Market potential (US)

As of March 2013, 137 million people own smartphones (57% mobile market
penetration)


With senior penetration rate of 23.7% only
The adoption rate is expected to quickly catch-up and reach the average level
(source: Nielsen) Market potential (US)

 Market potential (France)

 Smartphone penetration among seniors is only around 20%, but some
75% of mobile users in the senior age bracket plan to buy a smartphone in
the next year, according to one survey.
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Kapsys’ Vision for Senior Market
 The new generations of seniors are more and
more tech-savvy, tech-educated and
connected
 They expect smart yet easy-to-use, robust and
connected devices. As of today, complexity of
use is the main barrier to wider adoption by the
seniors.

“The senior customers within our customer base are just as hungry for
smartphone technology and mobile internet services as anyone else.”
Yves Maitre, Senior Vice President of Device & Mobile Multimedia at France Telecom-Orange

Kapsys confidential – Do not copy or distribute without Kapsys agreement

Mobile Solutions for Seniors
 What value Seniors ?:

• Enhanced social life: easily keep in touch with friends &
family through various channels (calling, messaging,
emailing, social networking, etc)

• Enhanced security: get assistance in case of problem
(emergency button)

• Enhanced comfort and peace of mind: mHealth
applications

• Enhanced

stimulation: explore the
possibilities, gaming, web browsing, etc

smartphone’s

 Specialized devices vs. All-in-One?

Smartphones are perfect tools to assist seniors in their
everyday life (the power of a connected PC in the senior’s
pocket!)

Kapsys confidential – Do not copy or distribute without Kapsys agreement

Adapted devices for Seniors
 Adapted smartphone must improve senior’s everyday life:
• Feel comfortable : Physical keypad with nice click feeling, Large screen with
high contrast level, Loud ringtones, Clear audio with hands-free mode, Voice
control and dictation (for messaging)

• Feel connected : Support of messaging and networking apps, Shortcuts to
provide quick access to most-used features and phone numbers

• Feel independent : useful applications such as video magnifier, wireless video
transmission, NFC technology

• Feel safe : Emergency button to request assistance, Remote assistance mode
(web-based)

• Feel up-to-date : state-of-the-art wireless connectivity with full access to
application store, stylish and non stigmatizing design

 To transform market potential into adoption we need to offer
adapted products :



Easy-to-use,
Easy-to-read,

Easy-to-hear,
and Non Stigmatizing

Kapsys confidential – Do not copy or distribute without Kapsys agreement

KEY FEATURES
User interface




Control by keypad, touch-screen or voice
Voice assistance: voice-recognition (commands
and natural language) + loud and clear speech
synthesis
Dedicated voice-control key
Easy to select list menus with large icons
Menu management using voice recognition
Easy management of the favorites

Main functions






Support of all the standard functions of an Android
smartphone including including access to the
Google play platform
Application launch via voice commands
Easy call management via voice command (call
contact, call number) or call from contact picture
Voice-controlled messaging: dictate SMS/MMS and
send to contact
Simplified social networking application
Simplified Internet browsing
Easy-to-manage Contacts, Calendar, Agenda,
Calculator, Time & Alarm

Assistance

Remote assistance mode
One touch geo-localized emergency call or
message with address send function via
dedicated button

Vision enhancement



Configurable UI font size (4 sizes)
Digital Magnifier
Miracast™ wireless video transmission / Video
over display (Miracast™ receiver in option)
Torch (using flash LED)

Entertainment

Voice-controlled MP3 music, podcasts and
DAISY compatible audio books players
Voice-controlled FM radio

Kapsys confidential – Do not copy or distribute without Kapsys agreement

WHAT MAKES SMARTCONNECT BY KAPSYS SO SPECIAL?

Simplified and voice-assisted user-interface. Control your
smartphone through the interface that suits you best (touch-screen,
keypad, voice commands) :

 Easy-to-read and easy-to-click menus, accessible even to those with
deteriorating vision


 Loud & Clear audio
Easy access to the “smartphone experience”: manage your
applications easily through a user-friendly interface
Feel comfortable and safe with the remote assistance mode and the
emergency button

PRODUCT BENEFITS

Social Life :

 Easy messaging and social networking (large fonts, dictation…), read news
feeds…

Independent Living :



Emergency button
NFC (tag & identify medications, automatically dial#…)
Digital video magnifier (read document with magnification)
mHealth applications compatible (through the Android market)

Kapsys confidential – Do not copy or distribute without Kapsys agreement

Thank you!

Discover SmartConnect by KAPSYS on booth 009
Kapsys confidential – Do not copy or distribute without Kapsys agreement






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