Good news released by Aliexpress Clone Script is that there are few hard and fast rules to using social media for your small or medium-size business. What works well for one company, may not work well for yours. However, there are some general guidelines to follow.
Let’s discuss how to use the big three social media titans: Twitter, Facebook, and LinkedIn.
What it’s used for: Distributing helpful content typically related to business and industry
What to post there: Links to your blog posts, helpful industry information, retweets and promotion of customers, partners and industry influentials
How often you should post: At least several times per day; it’s OK to post the same content multiple times since you’ll likely be reaching a different audience. Chances of someone seeing your post at 10:30 am and 2:00 pm are pretty slim.
What it’s used for: Sharing emotional content, engaging with followers on a personal and even local level
The type of content you should post there: Your company’s involvement in local events, funny and heartwarming reposted content, milestones in your company.
How often you should post: This depends largely on your audience — once or twice a day is likely sufficient for your small business or medium-size firm.
Helpful tips: Make sure you open a business page and have it verified by Facebook, respond quickly to comments, upload video natively as Facebook favors native posts, do not post using a scheduler like Hootsuite, make good use of Facebook live.
What it’s used for: Networking and helping others by sharing useful content and innovative thoughts
The type of content you should post there: Links to your blog posts, informative industry articles and news.
How often you should post: No more than once or twice per day
Helpful Tips: LinkedIn should not be looked at as a marketing platform, but rather a place where like-minded people can collaborate. LinkedIn is not a place to gather email addresses for marketing purposes. You can create a personal LinkedIn profile, to highlight the ins and outs of your business.
Should You Complement Your Social Media with Paid Media?
First, let’s talk about two avenues of this type of media.
Retargeting. This is perhaps the cheapest form of paid media and it’s very simple to do. By installing a Facebook pixel code on your website, when user heads over to his Facebook feed, he starts seeing advertisements for your company. He starts to build a profile of your business and the products you offer. It seems you are everywhere!
Paid Ads: These are the ads that pop up on the side of your Facebook feed, or as sponsored Twitter or Instagram posts. These are somewhat risky since to some extent you are leaving the target audience selection up to the platform. In addition, there are often strict rules as to what type of ad you may create. For instance, Facebook allows no more than 20% of your ad space to be text. You are also limited to 90 characters. Ever try to catch someone’s eye with an ad the size of a couple of postage stamps and that’s largely image-based? It’s not easy, as you may imagine.
The Bottom Line: If you have the budget, go ahead and use media that costs. However, you need to make sure your ad is of professional quality. Lastly, don’t get your hopes up that the phone will be ringing off the hook as soon as the ad launches. It takes time to nurture leads.