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Round Table Pizza Selects Onosys As Brand-Wide Digital Ordering Platform




CONCORD, Calif.–(BUSINESS WIRE)–Round Table Pizza’s increasing focus on providing quality online
ordering experiences was further demonstrated today when it announced
the selection of Onosys as its brand-wide digital ordering platform.
Online ordering has been growing in popularity, particularly in the
pizza category, and Round Table Pizza has seen a double-digit growth in
online sales for each of the last five years, as time-starved customers
seek the convenience of digital ordering methods. With 290 of the
chain’s restaurants already serving guests via the Onosys platform, the
decision today will result in the conversion of all the remaining 160
locations to Onosys for a consistent, single online solution.

Round Table Pizza reached this decision after conducting a thorough
review of 12 different ordering providers. At one point, the chain had
three different digital ordering platforms in use, each with a different
style of user interface and customer experience. “We evaluated each of
the 12 providers on a variety of technical criteria,” said Andrew Kohn,
Director of Business Technology for the company. “But ultimately it
boiled down to which platform was best suited to the technology of pizza
ordering, and which one would provide the best brand experience to our
guests. That was Onosys.”

Pizza is arguably the most complex food to order online, given the
number of toppings, crust types, sauces and other customization options,
and Round Table Pizza offers a wide variety of these options. In
addition, the chain’s vast franchise system offers a multitude of coupon
offers and promotions that can vary by location, and can be redeemed
online. “Our very first client was a pizza chain, so we built the Onosys
platform from the beginning to handle the complexities of pizza
ordering,” said Rob Taylor, Onosys CEO. Since its inception, Onosys has
processed nearly $1 billion in total online food sales for clients that
include Outback Steakhouse, Carrabba’s Italian Grill and Boston Pizza.

The Onosys consolidation is another demonstration of Round Table Pizza’s
commitment to digital initiatives. The company is currently working
closely with Onosys and other resources on enhancing its
RoundTablePizza.com website, and has significantly increased its social
media presence to provide more ways to engage with guests online,
particularly via mobile platforms. “The phrase ‘mobile first’ is a
mantra around here,” says Tom Guilford, Vice President of Information
Services. “That’s increasingly where guests are interacting with and
ordering from us, and we want them to be able to do so quickly and
easily.”

About Round Table Pizza

Round Table Pizza is the fifth largest pizza chain in the U.S., with
over 450 restaurants in 7 western states and three foreign countries.
Founded in Menlo Park, California in 1959 and headquartered in Concord,
the brand has been recognized throughout the west for gourmet pizza
offerings, menu innovation and a commitment to quality that is
summarized in their long-running slogan “The Last Honest Pizza.” The
chain is known for rolling their pizza dough fresh every day, for fresh
and bountiful toppings and for locations that feature party spaces ideal
for hosting sports team events, family gatherings and other large
groups. According to Nation’s Restaurant News, Round Table Pizza
is #2 among all U.S. pizza chains in terms of estimated sales per
restaurant. The company is 100% employee-owned.

About Onosys

Onosys provides a comprehensive, enterprise-class digital ordering
platform for restaurant chains, featuring ordering, payments, call
center, 1:1 marketing tools and more—all optimized to deliver a better
brand experience and better business results. Leading brands, including
Outback Steakhouse, Carrabba’s Italian Grill, Boston Pizza and Penn
Station East Coast Subs rely on Onosys to optimize the online ordering
channel. Since its inception, Onosys has processed nearly $1 billion in
total food sales. For more information please visit: www.onosys.com






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