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40 Press Release Examples From The Pros




Looking for ideas on how to write a press release that will catch the attention of media outlets? Here at Fit Small Business, we’ve got you covered. We’ve compiled 40 examples of actual press releases that were able to successfully garner publicity. We’ll take a look at each and provide you with actionable advice to create your own successful news release.

Want to know the best way to send your press release? Check out our guide to the top press release services for small businesses.

Top 40 Press Release Examples from the Pros


1. Fit Small Business Promotes Priyanka Prakash To Managing Editor

First we are going to look at a press that we at Fit Small Business recently sent out, so that we can point out the attributes of a good press release. You should look out for these points when viewing the other examples below.

Excerpt from Fit Small Business Press Release

  1. Headline and secondary headline – The headline is crucial to your press release as it is the first thing that will catch the reader’s attention. Keep it short, interesting, and descriptive. Having a secondary headline is a great way to give more information without taking away from the main headline.
  2. Get straight to the point – Press releases are sent to people that are busy, so make sure the essence of your release is in the first two paragraphs.
  3. Easily quotable – Journalists will want to pull parts of your press release to use in their own stories. Make sure you have sentences that will make an impact when used separately.
  4. Include a photo – Sending a picture along with the press release is crucial as it personalizes the release and makes it stick out in people’s minds. The picture we included was able to immediately put a face to the name and hopefully made people want to learn more about the woman in the photo.

You also want to make sure the press release is newsworthy. This doesn’t mean that you can only send out a press release for information that would make the front page of the New York Times. It does mean that you have to find an angle that you think journalists will find interesting and want to write about.

For our press release, we decided to take a women in leadership angle. This is because we noticed a lot of buzz recently about women in leadership roles, which in the past was dominated by men. This approach worked well for us. We had our press release written about in over 30% of the outlets we sent the release to, including coverage in Talking New Media and Street Fight Mag.

If you’re ready to send your press release, we strongly recommend eReleases, which offers wide distribution through AP and other press networks. Click here to check it out.

Visit eReleases


More Examples of Successful Press Releases

2. Robert Graham of ‘Bachelor Nation’ Enjoys Brighter, Straighter Teeth with Porcelain Veneers from Desert Smiles

Adam Rowan, Content Specialist, Page1Solutions

Our team had the opportunity to be creative with this press release by tapping into the lingo common among the fandom of the Bachelor TV shows and connecting it to the world of dentistry.

The press release is also effective because of its multifaceted storytelling. It highlights a public figure’s connection to the local community (the same area served by our client). It balances writing about the dentist and his practice with the famous person who became his patient. And it uses multimedia: Graham spoke about his experience with our client on-camera and appeared in a number of pictures in the client’s office, which enriched our press release with unique content that is worth more than a thousand words.


3. One Woman Changing the Business World

Katie Wenclewicz, PR Specialist, One Click Ventures

One of the strongest things of this particular release is our headline. With so many sexist problems that are flying through the media, we decided to highlight while she is just one woman – she truly is changing the business game for everyone. We also tried to highlight her past and how that plays into her career now, as well as showcase how others perceive her. There is nothing better that speaks to someone’s leadership and integrity than actually hearing from followers.

When writing a press release, it’s important to remain consistent in your language, but naturally make your writing engaging. There are thousands of releases everyday and as PR professionals, we are to make OUR OWN news engaging and exciting. You want people to read your work and #1. think it’s cool and #2. be impacted in some way.



CLICK HERE To Get a Handy Printable PDF of these 40 PR Examples


5. TicketCity Celebrates 25th Birthday by Giving Everything Away

Ashley Kubiszyn, Marketing and Communications Director, TicketCity

I originally wrote a more traditional (read: boring) release around our anniversary but after getting bored just proofreading it, I decided to scrap the whole thing and make it something people would actually enjoy reading. The press release not only conveyed our message, but by taking a tongue-in-cheek approach, it also conveyed our brand’s fun-loving personality.


6. Cupcakes and Rubber Ducks…What’s Not to Like!

Craig Wolfe, President, CelebriDucks

When you have done something as unique and fun as we did, such as returning the whole rubber duck industry back to America where it began, it’s a cool emotional story that strikes an emotional chord in people regarding US manufacturing and thus gets a lot of attention in the media. In fact the HGTV/DYI/Discover network filmed our N.Y. factory for a show that went out to their 60 million viewer reach in the Spring on making ducks in America!


7. Hebrew Free Loan Fund Helps in Time of Need

Susan Miller, President and Founder, Garton-Miller Media

In my experience, if it reads like the lead to a story then it makes it easier for a news outlet to publish as is, or for a reporter to pick up the ball and run with it from there. I am not saying every news outlet will use your exact lead, or even publish the release in full, but it does give them a good idea of how they might approach your story. I have had a lot of success having my press releases picked up and run as is.


8. Rentec Direct Releases Ultimate Guide on How to Rent an Apartment

Kaycee Wegener, Marketing Director, Rentec Direct

A good press release immediately grabs the reader’s attention by explaining why it’s relevant. For a product release, like the free ebook mentioned in this example, readers want to know who the intended audience is and how the product will benefit them.

Since press releases are also designed for the media to pick up and share with their audience, a reporter or editor wants to know how many people will be interested in this product or service. This particular release is targeted at renters, and since there are over 40 million renter occupied households in the US, we knew that the media would be excited to share a free educational guide with such a large audience.


9. Day Translations Celebrates 10-Year Anniversary

Stephen Seifert, SEO Manager, Day Translations. Inc.

We recently launched a press release for our 10 Year Anniversary. It was picked up by nearly 300 news publications in a few days. It is a great press release because it highlights our anniversary. Any big landmark in a competitive industry is worth celebrating. It also has quotable content about our company stats, and gives the audience value since we are offering a 10 percent discount on all translation services.

This press release is also very concise. It states the facts right away. Then followed up with value for the audience. We also add a quote from our CEO, which is valuable, and quotes Day Translations’ first employee, who is still with the company today.


10. MyCorporation Celebrates Move to New Calabasas Location with Grand Opening

Deborah Sweeney, CEO, MyCorporation

It is a great press release because it highlights success of a business in a certain area of expertise, the growth of the business and industry and has an element of promotion relative to the success of the business. It has a quote from the business leadership and highlights an event directly related to the press release, thereby making it timely in its release.


CLICK HERE To Get a Handy Printable PDF of these 40 PR Examples


11. Search Engine Marketing for Small Business Works

Carl Mazzanti, President and Co-founder, eMazzanti Technologies

This press release about search engine marketing for small business was quite successful because it was picked up by 182 online publications with a potential audience of 195 million readers, including International Business Times and the San Jose Mercury News.


12. Timberlake Press Announces The Unmaking of a Hollywood Therapist

Rhonda Rees, PR Expert, Rhonda Rees Public Relations Company

I specialize in writing press releases aimed at small businesses, and have been doing this for many years. One of the ways that my press releases are successful, is that almost all of my press releases make it to Google News and/or Bing News, thus giving them a much wider exposure. This particular press release is an example of how to tie-in your piece with a headline making story. It also received a very high pick-up from web services.


13. The Southern Bank Celebrates 80 Years – Then & Now

Connor Cranford, Marketing Director, altLINE

This press release celebrated a big milestone by acknowledging both past success and planned future expansion – then and now. A community bank exists because of personal relationships and hometown service, so it was important to recognize this strong legacy and presence in our community after 80 years. At the same time, finance and banking have changed drastically over the years and we wanted to show our customers that we are poised for the future. This press release achieved our goal of celebrating past and future.


14. Apple Launches Online Store in China

Andrew Schrage, Founder & CEO, Money Crashers

The following is an example of a great press release. It has a sales aspect to it (something you typically want), it’s on a topic that’s worthy of being written about, it reads like an actual article (another key attribute), and it’s got some good quotes in it as well.

An effective press release takes time and effort in order to be put together correctly. If you are just sending them out with no strategy or purpose involved, most of the time they simply fall on deaf ears.


15. iPartnerMedia Donates Website to Vengeance Woodworks Company in Recognition of Military Appreciation Month

Randy Mitchelson, Vice President Sales & Marketing, iPartnerMedia

Here is a recent news release we published. In it you will see that the first sentence or two tells the whole story (what we call the 5 W’s). There are also multimedia components to the news release such as logos for the companies, social media links and images of the products the company sells.


16. MoonGlow PR Offers Signed Editions of Beatles Books

Jennifer Vanderslice, Owner, MoonGlow PR

The press release was an announcement that my client’s books were available at the Fest for Beatles Fans event in Chicago and they can be purchased already signed by the authors. Not only did this create a boom for my author’s books, it generated traffic to the Fest website which has won me brownie points with the owners. This release is also timeless and can be linked to on social media again and again.


17. Thrill of the Hunt to Host Dog Scavenger Hunts, Nationally

Heather Piper, co-owner of Thrill of the Hunt

The subject alone caught people’s attention, and gave Thrill of the Hunt exposure to increase ticket sales, further promoting our events without additional effort. It was used as a vehicle for interested parties to reach out to Thrill of the Hunt asking for dog scavenger hunts in specific dog friendly areas, or for fundraising opportunities for communities and charities.

This press release gave us exposure in several dog magazines, including San Diego Dog and NOVADog (Virginia), online media such as Edge Media Network, a local radio station, and with local charities who promoted the event in their area.

The press release also promoted our event to potential sponsors, local businesses, and national brands. After the launch of the press release, I had potential sponsors interested in one or several of our dog scavenger hunts and sponsorship opportunities.


18. DollarDays Doubles Donations to 10 Percent

Marc Joseph, CEO & President, DollarDays

Giving back is what separates one company from another in a recent poll of Millenniums. Our customer base of B2B companies and nonprofit organizations crosses all generations, so we thought it was important to remind our customers that DollarDays’ social mission to help communities is a core component of our identity. And what better way to do that but to double the donations during the month of March.


19. The Bethel Inn Resort Celebrates 100 Years of Hospitality

Wende Gray, Gray Marketing

Here’s a link to my favorite press release that I wrote for The Bethel Inn Resort’s 100th Anniversary a couple years ago. Celebrating an anniversary is always a newsworthy event, especially if it hits the century mark. I particularly like this release because it brings into context other major events of 1913. Carrying on the major events theme of 1913, the resort posted a This Day in History-1913 at the front desk. I discovered that the first crossword puzzle was published and that Robert Mondavi was born (parking a wine special in the tavern), among other exciting happenings, including the institution of the dreaded federal income tax.


20. Majority of employees would choose certain perks over standard salary increase

Jacel Egan, Media Relations Coordinator, TechnologyAdvice

We conduct research studies throughout the year on various topics that we feel are relevant and of interest to our target audience. We sent out a press release a couple of months ago featuring our data monitoring survey that received a lot of positive feedback. It was picked up by various publications, including TLNT and Recruiter.com

Our study found that 56% of office workers deemed perks were at least moderately important when evaluating a job — and we were surprised to discover that a majority of employees would prefer certain work perks over a raise, including flexible hours and remote work opportunities.


CLICK HERE To Get a Handy Printable PDF of these 40 PR Examples


21. Sprout World – When MIT met Denmark and pencils that want to become plants!

Alexandra K. Daniel, Zephyr PR

My best press release was written just a few months ago for a Denmark-based client. The goal was not only to generate broad national media recognition of the company and product here in the states, but to also get an interview with the company’s CEO.

The company and product were featured in national online coverage along with a CEO interview on both CNNMoney.com and CNN.com. I was able to secure the CNN.com interview for my client by directly pitching the CNN.com Reporter who I had worked with in the past. A true testament to the effectiveness of a solid pitch/press release as well as my company’s solid media contacts. This resulted in the company nearly quadrupling sales in just a month and a half.


22. My Single City, All-NEW Mobile app for Singles

Shari Linton, My Single City

The idea behind this press release was to educate people about a new dating app (small business) as well as empathize with any single person who reads it. We placed a small insert about why we developed the app and let readers know that we too are single and feel what they’re going through.

I believe the press release was successful because we let readers know that we too are like them and that was the reason behind developing the app.


23. Sleep With A Ghost – Guaranteed

The results speak for themselves–near 100% occupancy in the hotel in October. It was picked up in Historic Hotels of America “Haunted Historic Hotels” release and also sent out nationwide to radio, TV, and newspapers. We have had very good luck over the past 10 years of having our annual ghostly story picked up and run all over the world. I have done radio interviews with stations from England, Ireland, Canada, Australia, New Zealand and from all across the 50 states.

Most people think that you can only submit a press release when your business releases a new product or wins an award. This creative press release plays on people’s fascination with the supernatural in order to gain traction in the media. It also has an attention grabbing title and was sent out at the end of September in order to be perfectly timed with the upcoming Halloween holiday.


24. Terranova® Celebrates Mother Earth with the Arbor Day Foundation

Christine White, Marketing & Sales, Terranova

The idea behind this press release and why it’s effective is it was written to promote our commitment to creating products that use natural ingredients while showing our support for reputable non-profit organizations, like The Arbor Day Foundation, that give back to the community and help our planet. This press release reinforces our commitment to being green, shows philanthropic support, and creates good will with our new and existing customers.


25. ‘Early Bird Café’ A Vividly Written Love Story

Carrie Aulenbacher, Author

This was sent out by my publisher to market my novel to the public and to bookstores worldwide.

Effective? Yes, this helped my book to be picked up by bookstores and websites from here to Russia, China, Australia, etc. By including a description of the book in the press release, we were able to get people interested in the novel. I’m even in my local Barnes & Noble. It was a great way for me to debut my writing and get out there in the publishing world!


26.  Former Casino Employee Takes Gamble on Provocative Tell-All Insider Book on Industry

Crystal Brown Tatum, Crystal Clear Communications

This press release was successful because obviously the content was of interest to the media and it had a catchy attention grabbing headline. I feel that we used the narrative to not only gain interest in the story, but to gain sympathy and understanding of the author’s plight, which contributed to the press release success (more than 5,000 hits). One must tell a compelling story in a limited amount of space in a press release. It’s more than the who, what, when, and where model. You want the reader to be drawn in immediately.


27.  Death of the Press Release

Allison Ortiz, Media & Messaging Specialist, Media Minefield

At Media Minefield, we believe there are more effective ways to get the message to the media rather than press releases. That’s why we created a press release announcing the death of the press release (Headline: Death of the Press Release). We posted it on our website and on social media on April Fool’s Day as a #kiddingnotkidding.

It’s gotten attention on social media from members of the media who support what we believe about press releases, and it’s gotten our point across in a fun way.


28. E-Complish announces PCI 3.0 Compliance, making it one of the first level one payment processing companies in the world to achieve this level of certification

Jessica Camp, PR Associate, Blue Fountain Media

We wanted to craft a release that went beyond simply patting our company on the back, and rather explained the relevance that achieving this milestone meant for the industry. Within the release, we pulled together an explanation of why PCI 3.0 certification is important for credit card processing companies with day to day consumers in mind.

Rather than focusing singularly on the client, we felt it was important to focus on implications this certification has on the end user, and really, the industry as a whole.


29. Scarinci Hollenbeck Discovers Successful Formula for Legal Marketing

Peter S. Moeller, Director of Marketing & Communications, Scarinci Hollenbeck

My favorite press release was one I created last year for the event “The Walk to Washington.” The press release was created to look like an old Scroll from Colonial days. It was even printed on Parchment paper to give it more of the nostalgic look and feel.

Since this event was on its 75th year and the destination was Washington, D.C., I thought it was fitting to create a scroll and drop it into the “goodie” bags each attendee received. However, the paper alone wouldn’t do because it was too flimsy. So, we hand wrapped it around an extra-large highlighter with our colors and logo as well as hand tied ribbons to give it that extra old time feel.

The response was overwhelming. I heard accounts of people opening them together, intrigued as to what was inside. I heard people played swords with our extra-large highlighters and pretended to do it in ‘old time’ voices. The attorney from our firm who attended the event said it was a phenomenal ice breaker and that the press release was the best thing in the bag according to feedback.


30. FreightCenter Plans to Create 40 New Jobs in the Tampa Bay Area in 2016

Danielle Hutchins, FreightCenter.com

There were two purposes to the release. One was to increase our number of applicants, and the other was to create a little buzz about our expected growth.

My strategy was to present FreightCenter as an exciting place to work where there are many opportunities to grow. Right away, I supported this claim in my lead when I said FreightCenter will announce “a major overhaul of its company positioning and brand.” This statement was purposely used to create curiosity so the reader would continue reading. When writing a release, it’s very important to catch the reader’s attention in your lead. Do this by providing the most important information in a way that will compel the reader to read on. To further support my claim and satisfy the reader’s curiosity, I included a quote from our COO Doug Walls in the third paragraph. The quote should answer any questions the reader might have.


CLICK HERE To Get a Handy Printable PDF of these 40 PR Examples


31. Last Christmas Ever Coming This December — Heaven and Hell Await With Social Shopping Website

Shaun Walker, Hero Farm

As a timely and relevant campaign, The Last Christmas Ever capitalized on the increasing conversation about the Mayan calendar predicting the end of the world would occur before Christmas in December 2012 thus making Christmas 2011 the final one. It garnered great attention from the media and increased web traffic.

“It’s time to start living like there’s no tomorrow—literally,” said Andrew Kardon, President of JoeShopping.com. “Where we’re all headed, there are no rules.. When I reach the 10 items or fewer line at the supermarket—I’m totally going with 11 now.”


32. Americans Bummed About Their Bottoms

Jay Berkowitz, Ten Golden Rules

My best press release was the use of a survey we did for eDiets.com. We asked our website visitors and eNewsletter subscribers to complete a poll about the best celebrity bodies and ‘butts.’

In the poll results, Jennifer Aniston was rated higher than Jennifer Lopez, who at that time had the most talked about derriere.

We sent out the press release, and the media loved the story that Jennifer Anniston beat J-Lo. Well over a hundred media outlets ran the story, and it was even used as a question on the game show The Hollywood Squares.

This was so successful because we added survey questions to intentionally generate PR-good headlines through the on-site polling.


33. Pinelands Alum Wins National Equestrian Award

Julie Bonette, Laura Bishop Communications

One of the press releases we are particularly proud of is one we wrote last spring for one of our school district clients – Pinelands Regional School District. One of their alumnae had just become the top collegiate equestrian in the country, and we promoted it like crazy! We ended up getting coverage in many local papers, equestrian publications, and on Fox 29 Philadelphia.

We felt our release and pitch were effective because the headline was straight and to the point – but the lead was cute and catchy. By the end of the second sentence, you realized the importance of the release, but we still had lots of fun with it. We interviewed the equestrian herself, her college coach, and the high school principal.


34. JotForm, Alternative for Retiring Adobe FormsCentral, Releases Fillable PDF Form Creator

Chad Reid, JotForm

The most successful press release in my opinion was one we did shortly after one of our competitors announced they were closing, and we offered a tool for their users to migrate to our product. The release didn’t single handedly get us PR necessarily, but it was incredibly searchable. Our competitor’s users looking for an alternative to the product they were using were finding the press release, and, ultimately, finding our company and import tool.


35. FocalPointK12 offers Free Practice Tests for Schools

“Free” is one of the most persuasive words in the English language and makes this press release title eye-catching. Also included in the press release is a link to the free practice test. This gives the reader immediate information without requiring back and forth emailing or other inconvenient actions.


CLICK HERE To Get a Handy Printable PDF of these 40 PR Examples


36. Jones Lang LaSalle Affirms Elk Grove Village as a Top Industrial Real Estate Market

Bernice Mirrilees, Public Relations Director, Red Caffeine

The topic seems dull-the dropping industrial vacancy rate-but the key was to tie it to a larger industry trend–in this case, a report that shows the O’Hare Int’l Airport region as being the top real estate investment market. It led to a story in GIS Planning, a publication for site selection professionals (small but very precise niche market).

One of my biggest challenges is coaching my clients to understand that which is big news to them may not be big news to others, even within their own industry. I know a number of business writers that are not allowed to write about a single business unless they can tie it to a larger story that indicates an industry trend. Often that means offering up other businesses to interview as well.


37. RevUnit’s New Employee Engagement Program Rivals Google

Latoya Rogers, RevUnit

The best press release I have written was entitled “RevUnit’s New Employee Engagement Program Rivals Google.” The headline was carefully crafted to draw the reader in by comparing our company to a well known brand like Google. My goal was to bring awareness to our brand by getting as many news stations and magazines to tell our story, and it worked. Numerous magazine and journals published our press release, and nearly a dozen news stations covered the story around the United States. The simplicity and the ease of reading the press release really worked in our favor.


38. Four Gooey Good Reasons to Love Yumbutter™

Olivia Davi, Accounts Assistant, Christie Communications

[W]e wrote a press release called Yumbutter by the Numbers. There are multiple reasons as to why this press release was successful. We successfully demonstrated the brand’s fun and playful energy, while engaging consumers with informative but easy to read content.


39. South Jersey PR Firm Offers Free Service to Retailers Selling the Controversial Handgun iPhone Case

Gary Frisch, Swordfish Communications

This press release is an interesting and unusual one that generated some good publicity. This release was an attempt at “newsjacking” coverage of a very controversial product that had the media in a frenzy for a couple of days in 2015. My plan worked: my news was picked up by the Philadelphia NBC station and the Philadelphia Business Journal. It was also mentioned a second time in the Business Journal, in a weekly column by one of the editors. And no, no business took me up on the offer I made in the press release.

This is a good example of newsjacking, which means quickly jumping on something that’s in the news with your own spin on it in order to generate publicity for your business.


40. Adigica Health, Inc. Launches BioClarity™ for Acne Treatment in Teenagers and Young Adults

Rick Sliter, President and CEO, BioClarity

Our parent company, Adigica Health, is an ecommerce company focused on the development of healthcare products. We recently developed a new proprietary skin care regimen specifically formulated for the treatment of acne in teenagers and young adults, and we sent out a press release announcing the new product.

We included statistics in the press release of how many teenagers and young adults reported clearer acne after using our product, which I believe is what helped us gain over 8,000 followers on our Instagram and 3,000 on our Facebook account.


Over to You

If you’re looking for format instructions and an easy to use template for press releases, read our free press release formatting guide and template next.

Have you recently sent a press release that was successful in promoting your business? Let us know about it in the comments section below!






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