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TechTarget Announces New Integrations with Major Marketing Automation Platforms to Make B2B Buyer Activation Faster and Easier




NEWTON, Mass.–(BUSINESS WIRE)–Global marketing and sales services company TechTarget, Inc.
(Nasdaq: TTGT) today announced that its IT Deal Alert Priority
EngineTM purchase intent insight platform
now integrates
directly with Eloqua, Pardot, Hubspot and Integrate, in addition to
existing integrations with Salesforce and Marketo. These API-based
integrations ensure enterprise technology marketing and sales teams can
quickly and easily inject ranked, in-market accounts and named prospects
from Priority Engine directly into their workflows.

“Our customers are increasingly challenged by the complexity of their
marketing and analytics stacks,” said Andrew Briney, senior vice
president, products at TechTarget. “By integrating with the leading CRM
and MAP systems on the market, Priority Engine fuels customer workflows
with the industry’s leading purchase intent data, best accounts and most active
prospects
. Customers benefit immediately with better fuel for their
existing stack that accelerates their path to pipeline and ROI.”

Through quick, one-time setup, organizations will be able to constantly
improve marketing effectiveness using high quality purchase intent
insight from Priority Engine. Specifically, it helps marketing and sales
teams:

  • Better fuel their existing efforts with active prospects and
    accounts
    aligned directly to the Target Profiles they easily
    create within Priority Engine. TechTarget is the only B2B tech
    purchase intent provider that can deliver active prospects directly
    from in-market accounts, providing unique value for marketing and
    sales teams leveraging this data within their workflows.
  • Easily manage multiple target account and active prospect
    profiles and personae for more productive segmentation, nurturing and
    demand orchestration.
  • Support expanded multi-tiered Account-Based Marketing (ABM)
    initiatives.
  • Enable streamlined active prospect distribution to different
    stakeholders within the sales organization or channel partners
    customized by each sales rep’s territory of prioritized active
    accounts.

TechTarget has
become a leader in the market
because of how its unmatched purchase
intent insight is created and delivered. Insights available within the
Priority Engine platform are fueled by the depth of content across
TechTarget’s network of over 140 enterprise technology-specific websites
and by our audience of 200M annual visitors – 96% of whom come from
organic inbound research – across 10,000 unique IT topics. The content
across this network is specifically designed to aid enterprise
technology buyers in making real purchase decisions and TechTarget helps
marketing and sales teams understand directly observed – not inferred
or modeled – buyer behavior
in ways that are not available from
other sources.

By consolidating intent signals, account rankings and named active
prospects in one place, directly integrated within sales and marketing
workflows, Priority Engine is helping organizations drive significant
results more simply and effectively.

For more information about Priority Engine, view
this short video
or contact PriorityEngine@TechTarget.com.

About TechTarget

TechTarget
(Nasdaq: TTGT) is the global leader in purchase intent-driven marketing
and sales services that deliver business impact for enterprise
technology companies. By creating abundant, high-quality editorial
content across more than 140 highly targeted technology-specific
websites, TechTarget attracts and nurtures communities of technology
buyers researching their companies’ information technology needs. By
understanding these buyers’ content consumption behaviors, TechTarget
creates the purchase intent insights that fuel efficient and effective
marketing and sales activities for clients around the world.

TechTarget has offices in Beijing, Boston, London, Munich, Paris, San
Francisco, Singapore and Sydney. For more information, visit techtarget.com
and follow us on Twitter @TechTarget.

(C) 2017 TechTarget, Inc. All rights reserved. TechTarget and the
TechTarget logo are registered trademarks and IT Deal Alert and Priority
Engine are trademarks of TechTarget. All other trademarks are the
property of their respective owners.






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