Ad Age Names Duncan Channon a 2017 Small Agency of the Year

last night claimed Agency of the Year, West, Silver honors
at the 2017 Ad Age Small Agency Awards in Nashville. The award marks the
second consecutive year Duncan Channon has been recognized as one of Ad
Age’s top independent agencies. The Ad Age Small Agency Awards are the
industry’s top honor for independent shops with 150 or fewer employees
that demonstrate outsized impact for clients and innovation within their
own businesses.

“2016 was a year of creativity, resilience and purpose for Duncan
Channon, so we’re incredibly proud Ad Age has recognized our agency as
one of the best for the second year in a row,” said Andy Berkenfield,
CEO, Duncan Channon. “We won nearly $2.5 million worth of new business,
delivered outstanding creative work for our clients and launched a
timely new Purpose Practice, all while staying true to our operating
principle of ‘guanxi’ – the belief that there is no successful business
without successful relationships first.”

Duncan Channon earned Ad Age honors thanks to the agency’s work for the California
Tobacco Control Program
, Kona
Brewing Co
. and Kettle
Brand Chips
that tapped deftly into culture – along with the
agency’s innovation in launching a
new purpose offering for clients
that reflects the reality that a
brand’s values, actions and social impact matter more than ever in
today’s networked society.

“Brands come to Duncan Channon wanting more than a new campaign, they’re
really looking to build energized, trusting and long-lasting
relationships with their customers to grow their businesses,” said Andy
Berkenfield, CEO, Duncan Channon. “That’s why our culture of ‘guanxi’
translates into great work for clients. The habits of listening, caring
and collaborating that work internally are no less effective when it
comes to today’s well-informed, highly skeptical, social-media-active

In addition to the key new hire of MJ Deery to build the agency’s
Purpose Practice, Duncan Channon reorganized its leadership team to
position the agency for growth – a move that paid off in five new
business wins and growth in six existing clients.

About Duncan Channon

A 2017 and 2016 Ad Age Small Agency of the Year, Duncan Channon (
is an independent, integrated advertising and design agency based in San
Francisco. The agency’s philosophy of guanxi, the belief that clients
and staff, brands and customers all win when they build real, trusting
relationships, underpins a specialty in re-launching brands. Founded in
1990, Duncan Channon is best known for turning StubHub into a household
name, transforming the Esurance brand and educating the public on the
dangers of e-cigarettes with its award-winning “Wake Up” campaign.
Current clients include So Delicious, Stand Up to Cancer, Kona Brewing,
Redhook, John Muir Health, DriveTime, Tahoe South, Sonoma-Cutrer Wines
and the California Tobacco Control Program, among others.

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