World leader in consumer knowledge, Kantar Worldpanel, today announces the alignment of its global portfolio of services for FMCG retailers and brands into seven core capabilities. The new structure will deliver easier access and simpler navigation through its suite of global solutions. It will ensure that all Kantar Worldpanel clients have access to the same solutions across its complete global footprint.
The seven capabilities have been structured to help brands find opportunities for growth throughout the marketing cycle. The capabilities span from Market Dynamics – which offers an understanding of real consumer and shopper behaviour in every market to Media – designed to build better media plans and improve advertising return on investment. The seven capabilities also include: Segmentation, Attitudes, Innovation, Pricing & Promotions and Shopper & Retail.
Each capability offered by Kantar Worldpanel is built on the purchase behaviour information gathered from the 450,000 households tracked on a continuous basis around the world. Kantar Worldpanel offers core tracking data services, supported by the proprietary delivery tool WorldpanelOnline, standardised advanced analysis to increase understanding of shopper behaviour and fully customised expert solutions to support strategic decision-making.
Josep Montserrat, CEO Kantar Worldpanel, comments: “Brands are constantly looking for growth opportunities globally, so they need a complete understanding of shopper and consumer behaviour across borders. The launch of our seven capabilities provides our clients with access to a consistent portfolio of services across all the markets we measure globally.”
To read more about Kantar Worldpanel’s new global suite of solutions, please click here.