Tech

Unscrambling The Bandwidth Puzzle





We often hear- “You can never have enough bandwidth.” But how much truth is there to that? Our internet usage patterns have changed drastically since the late ’90s, when Yahoo messenger was the hottest communication channel, and email a nice novelty and not a necessity yet. Consumers now have come to expect a rich multimedia web experience with streaming video, music and social media updates. Residential users are heavy bandwidth users too. Thanks to Netflix, YouTube, iTunes, Pandora and online gaming services from Playstation to Xbox. Today bandwidth needs for business is complex too, with more juice required for cloud-based services, VoIP telephone systems, video conferencing, Google Apps, Office 365 for email and collaboration platforms. Let’s try to make sense of what all this means for businesses.

How Does Bandwidth and Data Transfer Affect Internet Browsing?

Almost every action a user takes online involves downloading some amount of data. The bandwidth and data transfer rate mostly affect the speed at which we browse websites or download files for personal or office use. For instance, your bandwidth would directly affect speed when you download images, songs, videos, movies or access any file across the Internet. The larger the bandwidth, the faster a given file can transfer across the network at any given time. Internet users with more bandwidth also find that web pages load faster and there are no lags when video streaming.

How Does Bandwidth Affect Your Website?

It is also especially important for website owners to understand bandwidth allocations in their hosting accounts. Failure to find the right bandwidth offer can result in an underperforming slow website and additional charges.  Websites and apps require different bandwidths depending on how complicated their design is and how content-rich they are. When someone arrives on your site, all of the assets that are required to display the requested webpage in a person’s browser are downloaded from the server to their computer, which takes up bandwidth allocation. Even if anyone downloads or sends emails through your hosted domain then the size of those emails counts towards your bandwidth usage too.  For example, if your website contains a 1MB picture, which 3,000 visitors view, it uses 3,000MB (3GB) of bandwidth.

As your site begins to attract more visitors, the traffic between the web server and local computer slows down the loading time of your site for visitors, regardless of their internet connection speed. Your hosting company cycles through each user request and transfers a small portion of the data at a time, as visitors are forced to line up in a queue. And if there is a huge spurt in visitors at the same time, you may well find that your site is unavailable because the server has transferred the maximum amount of data for the allowed bandwidth.

Bandwidth And Web Hosting

When picking a web host to run your website, you should look for the best server resources available to keep your site online and consider factors such as bandwidth, data transfer, and disk space. Imagine you’re moving goods from your warehouse across a highway using trucks for delivery to customers. Bandwidth can be likened to the number of lanes on the highway and the volume of goods your trucks transfer across that highway would be data transfer rate. And disk space could be compared to the space your goods take up in the warehouse. With high bandwidth, your site will cope better because more people can visit your site at the same time and fully enjoy the optimum web experience you created for them. So, understanding traffic patterns is extremely important when choosing a bandwidth option.

Most web hosting companies offer a variety of bandwidth options for their tiers of hosting packages from 1 G to 100 G, with some even offering unlimited bandwidth. Lunarpages can provide the maximum bandwidth you need within its cheapest hosting account too. It is also easy to upgrade should you need to.

For businesses that have “bandwidth-heavy” content such as video, online apps, large images, audio files and those with a lot of traffic, a dedicated server with about 1TB of monthly bandwidth allotment should be enough to handle the data moving in and out of the network. Feel free to discuss with us about which web hosting option would be best for your bandwidth needs.





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